Workshop Overview

The case for support is at the heart of all fundraising.

Learn how to create a clear, concise and compelling case for support. Your organization’s fundraising depends on it. Knowing how much money you need to raise is not enough. Your case needs to speak to your potential donors and funders. A well-written case will inform your fundraising brochures, website, proposals, emails, videos and conversations. Learn how to turn your “statement of need” into an externally focused document that communicates what donors and funders need to know before making a gift or grant. Learn what to include so your case grabs those who are “too busy to read.” Small group exercises focus on how to concisely communicate your impact, vision and what it will cost to bring your vision to life.

Audience: board members, staff and volunteers at small to mid-sized nonprofits.

Presenters: Mel and Pearl Shaw are the founders of Saad & Shaw – Comprehensive Fund Development Services. They provide clients with a unique brand of fundraising that combines marketing, corporate partnerships, and the best of business leadership with fund-raising fundamentals. Clients include colleges and universities, grassroots organizations, organized philanthropy and professional associations. They are the authors of Prerequisites for Fundraising Success: The 18 Things You Need to Know as a Fundraising Professional, Board Member, or Volunteer. Their weekly column FUNdraising Good Times, appears in publications serving more than 20 markets across the country, including New York City, Miami and Los Angeles.

Workshops available for board members, fundraising staff, those new to fundraising and mixed groups. Call (901) 522-8727 or email to learn more.