The Value of Diversity – Part One

ImageWhich is more important efficiency or innovation? Consolidation or diversity? Are the values and metrics of the private sector the same as those of the non-profit sector? Should funding flow to institutions and organizations who demonstrate the greatest impact and serve the greatest numbers? Should institutions with powerful and influential boards be considered more worthy of investment than those run by activists, artists or community members?  How does long term stable funding – and endowment – impact an institution’s ability to secure current funds? How are the disparate impacts of current and historic racism, homophobia, xenophobia, sexism, and religious intolerance integrated into funding assessments? Is there one yard stick against which all nonprofits are evaluated, or is there diversity in measurement?

Who makes these decisions anyway?

Believe it or not – we all make these decisions. We do so consciously and unconsciously, with great impact, and with almost none. Whether we give $25 as an individual, allocate $2.5 million as a federal agency, or recommend $25,000 as a program officer or foundation board member we are making the decisions.

We don’t necessarily know how our actions will compound with or offset the actions of others. Sometimes we can anticipate the impact, othertimes we won’t know for years to come. We have to use our judgment, rely on experience, trust our instincts, and open ourselves to voices and visions we may not encounter in the course of our personal, professional, or religious lives. 

As fundraising consultants our work gives us a first-hand look at the diversity within the nonprofit sector. There is diversity in the types of organizations, service areas, advocacy foci, leadership, budget size and history. There is diversity in the number and type of people served. Impact, efficiency, reporting, staffing levels, salaries, experience, success, funding and visibility all vary.

We are also aware that during “challenging economic times” the pendulum can swing too far towards efficiency and consolidation. While we certainly advocate for these, we also believe in diversity and innovation. Our experience has also shown these are not always found within the same organization.

Those who work with us know we always ask about impact, numbers served, and advocacy results. We want to know if other organizations doing similar work; challenging our clients to move away from duplication and towards filling a unique niche. At the same time we want to know who is not being served. We ask questions about how emerging communities – particularly immigrant communities which may have small or large numbers – are being served and included.

While it may cost more to provide services to a smaller community, efficiency cannot be the only factor influencing the work of the nonprofit sector. Justice, equity, diversity, and creativity are also guiding values.

Continued next week!

© Copyright Saad & Shaw.  Mel and Pearl Shaw are the owners of Saad & Shaw. They help non-profit organizations and institutions with fundraising strategy. They are the authors of How to Solicit a Gift: Turning Prospects into Donors. Visit them at or call (901) 522-8727


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